holds a MSc in Psychology and Communication Science. She specialises in the Q-method and, together with Professor Dr M Brouwer, introduced this methodology to The Netherlands. She is the author of many articles and publications on this subject. Read more
The Q-method, developed by Professor W Stephenson of the University of Chicago, is the basis of systemic analysis of ‘human subjectivity’, using self-referential meaning and interpretation as essential elements. This methodology enables quantitative as well as qualitative measurement and analysis of human preferences and opinions. Nina founded Q-Research BV in 1992 and carried out marketing research assignments and projects for most major corporate companies in The Netherlands, as well as for the Dutch Government.